Google Business Profile Optimization

This keeps the listing relevant to searches and gives potential customers something to engage with when they see your profile After-hours call answering AI on the map or in the local pack. Using the Services function on your GBP, you can add each of the services your business offers customers to your profile. Google will look at the business name, category, service areas, products, and services when determining relevance of the profile to the searc


Posting once a week is a great option for most businesses, but others are already reaching for that next branch by posting multiple times a week with coupon codes and other news. Posts are a great way to catch a searchers eye when they encounter your profile in the wild. You should have a minimum of 10 QAs live on your GBP, but there’s probably common things customers ask each week that you know and can add. The goal of this function is to help potential customers learn more about your business and save them the time for having to interact with you if maybe you can’t help.
What is Google My Business?
Local searches on Google trigger a different search results page layout. Multi-location business have the most to gain from optimizing their Google My Business Profiles as the network effects that can be produced when done properly are powerful. Especially if your business is dependant upon serving customers in person within a mile radius from your commercial After-hours call answering AI / home office or storefront.
GBP Optimization for Brands, Franchises, and Multi-Location Businesses
The Opening Date gives searches an idea on the age of your business. It’s widely known that adding the keywords or geography where you want to rank to the business name field will improve rankings. The closer the proximity, the higher the chances of the business appearing in relevant searches. Proximity refers to the distance between a user’s location and the business’s physical addres

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For restaurants and many health related service businesses, a menu option is available on your Google Business Profile. This is because many searchers may be including these types of interests in their searches and or considering them when choosing a business to use. GMB Gorilla recommends taking advantage of these additional fields if they are applicable to your business and the location. That means many searchers are more likely to engage with older, more established businesse


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In this regard the Business Description is more for optimizing the conversion rate of your GBP, then it will influence your rankings. Once a searcher gets to your Google Business Profile, you can use it to ensure a call or click. GMB Gorilla recommends adding 3-5 additional categories, but don’t get carried awa

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